HOW DO YOU DRIVE YOUR COFFEE?

PRESS RELEASE english

How, as a car brand, do you reach the working people of the Netherlands?
Through the beloved fuel every office in the Netherlands runs on: coffee.

MINI visits companies with the MINI COFFEE BAR along with six specially
equipped MINI's to discover their taste in coffee.

 
Special computerchips in the MINI's analyze the driving style of the driver and automatically link it to the matching coffee profile.

Are you a Formula 1 driver? Then there's a strong ristretto waiting for you. Is 30 your maximum speed? A mild americano for you.

This way MINI asks the Dutch working people the question:
How do you drive your coffee?


Go to www.mini.nl/coffee and make a unique test drive in one of six MINI models and discover your coffee profile.

How do you drive your coffee?