The brand story
of Peter Rabbit.


Peter Rabbit is a restless explorer of new possibilities – crossing boundaries, taking risks and doing what it takes.

We are a challenger brand to the established players and that means life won’t always be easy.

Sometimes we may lose a shoe among the potatoes.

Sometimes we may hide in a watering can.

It’s what we do.

But sometimes we spot a solution that others do not.


And when we do, we run.

We run as fast as we can, home to our mums.

We believe in tired.

We believe in camomile tea.

We believe in bed.

Simple, isn’t it?

By Nick Asbury
asburyandasbury.com