No surprise that today, the dialogue of social media is super-ceding the monologue of traditional ‘push’ marketing. 

Audiences are increasingly accustomed to having a voice given the impact of social media in democratizing the web. User generated content is trusted way more than advertising.

Like traditional marketing efforts, the purpose of social media marketing is to deliver improved business performance and a healthier bottom line. This is achieved if the social media approach is both strategic (not random), is ingrained in the relevant business processes, and takes its place amidst the brand strategy & broader marketing mix.

The Croagh INK approach is to encourage our clients to place the right level of time and resource into social media strategy; to embrace social as a long-term investment in the brand and the bottom line; and to engage both clients and staff in the process.